The Journal of Finance (JF), a flagship academic journal in finance, has undergone significant transformations in recent years, prompting both discussion and debate within the scholarly community. This “turnaround,” while not involving financial distress, refers to a shift in editorial focus, publication standards, and overall influence. One crucial aspect of this evolution is an intensified focus on methodological rigor. The JF now demands exceptionally robust empirical evidence and theoretical foundations. Papers are expected to employ sophisticated econometric techniques, address potential endogeneity concerns, and provide compelling justifications for their research designs. This emphasis on methodological soundness, while laudable, has also led to concerns about accessibility and practical relevance. Some argue that the journal is increasingly prioritizing technically complex papers over those offering valuable insights that might be derived from simpler, more intuitive approaches. Furthermore, the editorial process has become significantly more competitive. Acceptance rates have plummeted, making publication in the JF an increasingly elusive goal. This selectivity is often attributed to a desire to maintain the journal’s prestige and impact factor, and to publish only research that pushes the boundaries of existing knowledge. However, it also raises questions about potential biases and the exclusion of valuable contributions from scholars who may lack access to the resources or network connections necessary to navigate the highly selective review process. The subject matter deemed suitable for publication has also evolved. There is a noticeable trend towards research focusing on asset pricing, corporate finance, and market microstructure. While these areas are undoubtedly important, some critics argue that this narrowed focus overlooks other vital subfields, such as behavioral finance, international finance, and financial institutions, potentially limiting the scope of the journal’s impact. The increased reliance on quantitative methods and specialized areas has led to a perception that the JF is catering primarily to a highly specialized audience. This trend raises concerns about the journal’s broader influence on policy and practice. While academic rigor is essential, the ability to translate complex findings into actionable insights for policymakers and practitioners is equally important. Despite these concerns, the JF’s commitment to excellence remains undeniable. The journal continues to publish groundbreaking research that shapes our understanding of financial markets and institutions. However, ongoing dialogue about the evolving editorial policies and their impact on the broader finance community is crucial to ensuring that the JF remains a relevant and influential voice in the field. The challenge lies in balancing methodological rigor with accessibility, promoting innovation across diverse subfields, and fostering a vibrant intellectual exchange that benefits both academics and practitioners alike. Only then can the “turnaround” be considered a truly positive development for the field of finance.